Newgen Nabs Forrester Nod Amid 54% Push for End-to-End Automation
Newgen Software’s inclusion in Forrester’s DPA Landscape, Q3 2026 validates its multi-tenant SaaS and AI-led orchestration, just as 54% of decision-makers prioritize end-to-end automation. The report underscores SaaS-based DPA as essential for scaling projects in regulated industries.
SaaS briefing
Key takeaways
- Newgen Software’s inclusion in Forrester’s DPA Landscape, Q3 2026 validates its multi-tenant SaaS and AI-led orchestration, just as 54% of decision-makers prioritize end-to-end automation.
- The report underscores SaaS-based DPA as essential for scaling projects in regulated industries.
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In this briefing
Mentioned
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Key Facts
- 1Newgen Software recognized among 39 vendors in Forrester’s The Digital Process Automation Software Landscape, Q3 2026, authored by Craig Le Clair.
- 254% of automation decision-makers say their organization needs to focus more on end-to-end automation rather than workflow and task automation alone.
- 3Forrester identifies agentic execution—AI agents building work patterns based on context and evolving conditions—as the DPA market’s main trend.
- 4Newgen is one of the vendors offering all three deployment models: hosted/private SaaS, multitenant SaaS, and on-premises.
- 5Newgen’s geographic focus spans North America, EMEA, and APAC; industry focuses include financial services and insurance, government and public sector, and healthcare.
Agentic execution represents a paradigm shift where AI agents build work patterns based on context and evolving conditions, augmenting fixed workflows.
In Forrester's The Digital Process Automation Software Landscape, Q3 2026
According to Forrester's survey of automation decision-makers
Analysis
For SaaS providers, Forrester’s Q3 2026 DPA Landscape is a litmus test: 54% of automation decision-makers demand end-to-end automation, and platforms that can deliver AI-driven orchestration via multi-tenant SaaS are poised to lead. Newgen’s recognition, with its deployment flexibility and regulated-sector expertise, signals why vertical SaaS solutions are reshaping process automation—and why cloud-native orchestration is no longer optional.
Newgen Software’s recognition among ‘Notable Vendors’ in Forrester’s The Digital Process Automation Software Landscape, Q3 2026, marks a significant validation for the India-based intelligent enterprise orchestration provider. The report, authored by Vice President and Principal Analyst Craig Le Clair, surveys 39 vendors in the digital process automation (DPA) market, which Forrester defines as platforms that develop process applications using advanced programming principles, modeling, orchestration, dynamic case management, and AI-led support. The landscape arrives at a time of what Forrester calls an ‘automation imperative,’ fueled by AI-based optimism and a growing recognition that 54% of automation decision-makers believe their organizations must focus more on end-to-end automation rather than siloed task automation. For Newgen, inclusion signals that its platform aligns with the market’s most pressing demands: AI-embedded automation, deployment flexibility, and industry-specific compliance capabilities. The timing is particularly advantageous, as Forrester identifies agentic execution—AI agents that build work patterns based on context and evolving conditions—as the market’s main trend, directly aligning with Newgen’s intelligent orchestration narrative.
For SaaS providers, Forrester’s Q3 2026 DPA Landscape is a litmus test: 54% of automation decision-makers demand end-to-end automation, and platforms that can deliver AI-driven orchestration via multi-tenant SaaS are poised to lead.
The DPA market is maturing, but enterprises face a critical hurdle: scaling AI-embedded automation projects from pilot to production without hitting multisystem integration gaps, human-interaction breakdowns, or regulatory compliance issues. Forrester’s report highlights these scaling challenges as a primary industry concern, and Newgen’s positioning suggests it has purpose-built its platform to address them. The vendor’s geographic reach across North America, EMEA, and APAC, coupled with a deep vertical focus on financial services, insurance, government, public sector, and healthcare, places it squarely in the sectors where regulatory scrutiny and long-running case management needs are highest. These industries are under immense pressure to modernize legacy processes while maintaining strict compliance, making Newgen’s ability to offer AI-driven automation in a governance-friendly framework a key differentiator. Furthermore, Newgen is one of the few vendors in the report that reported offering all three primary deployment models: hosted/private SaaS, multitenant SaaS, and on-premises. This flexibility is increasingly crucial for prospects in regulated industries that cannot adopt a one-size-fits-all cloud model, and it positions Newgen well against pure-play SaaS competitors that may lack on-premises options.
What to Watch
From a market impact perspective, Newgen’s recognition inside a Forrester landscape report elevates its visibility among enterprise buyers who rely on analyst research to shortlist DPA vendors. The 39-vendor overview is a competitive field, but Newgen’s specific listing as a Notable Vendor—alongside its clear articulation of deployment model breadth and industry specialization—gives it a credible talking point in RFP processes. For investors and partners, the acknowledgment reinforces Newgen’s ongoing shift toward becoming a broader enterprise orchestration platform rather than a niche content services player. The report’s emphasis on agentic execution also highlights where Newgen must continue to innovate: delivering AI agents that dynamically adapt workflows without human intervention, while ensuring the robust governance that its financial services and government clients demand.
The DPA market’s link to AI is accelerating, driven by the need for autonomous process improvement. Forrester’s survey data underscores that more than half of decision-makers now view end-to-end automation as a strategic priority, a significant jump from previous years and a clear signal that point solutions are giving way to comprehensive platforms. For Newgen, this trend supports its messaging around intelligent enterprise orchestration, which spans process automation, case management, and AI-driven analytics. However, the report also serves as a cautionary note: the primary challenge of scaling AI projects will force vendors to prove they can integrate with complex technology ecosystems, manage human-in-the-loop exceptions, and comply with evolving regulations. Newgen’s long history in content services and its financial services DNA give it a head start, but the competitive landscape includes global giants and agile startups alike. As organizations accelerate their automation roadmaps in 2026 and beyond, vendors that can demonstrate real-world agentic execution capabilities and seamless multi-deployment support will win deals. Newgen’s Forrester recognition is a timely endorsement at a moment when the market is pivoting from experimentation to enterprise-wide execution, and its ability to convert this analyst attention into new customer wins will be the true measure of success.
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Cite This Page
"Newgen Nabs Forrester Nod Amid 54% Push for End-to-End Automation." SaaS Intelligence Brief, August 12, 2026. https://getsaasbrief.com/story/newgen-forrester-dpa-landscape-q3-2026-saas
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