# William Shane Trigg

Type: Person

Source: SaaS Intelligence Brief — https://getsaasbrief.com/entity/william-shane-trigg
Canonical HTML page: https://getsaasbrief.com/entity/william-shane-trigg

## Timeline

- **2026-09-05**: SEC Form 4 coverage published — The Motley Fool reported details of the insider transaction after the filing became public.
- **2026-08-14**: Sale of 2,057 shares executed — Trigg sold 2,057 Class A shares at a weighted average price of $205 under the pre-arranged plan.
- **2026-08-14**: APPF closes at $204.21 — AppFolio's stock closed slightly below the sale price, with a 23% one-year total loss on the transaction date.
- **2025-08**: Rule 10b5-1 trading plan adopted — CEO William Trigg adopted a pre-arranged stock trading plan, setting a future sale schedule.

## Recent coverage (1 stories)

### AppFolio's $1B TTM Revenue Faces CEO Sale After 23% Stock Drop
2026-09-06 02:04:18 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

For SaaS and cloud operators, AppFolio's vertical SaaS metrics show profitability, but the CEO's sale during a 23% share decline raises governance and retention questions. The transaction was pre-planned under Rule 10b5-1, reducing the likelihood of an opportunistic trade.
Full story: https://getsaasbrief.com/story/appfolio-ceo-william-trigg-sells-2057-shares-saas

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