# Meridian MMM

Type: Technology

Source: SaaS Intelligence Brief — https://getsaasbrief.com/entity/meridian-mmm
Canonical HTML page: https://getsaasbrief.com/entity/meridian-mmm

## Timeline

- **2026-02-19**: Scenario Planner Launch — Official release of the no-code Scenario Planner tool to the broader marketing public.
- **2025-06-15**: Beta Testing — Select enterprise partners begin testing no-code planning features within the Meridian ecosystem.
- **2024-02-01**: Meridian Launch — Google introduces Meridian as an open-source MMM framework for data scientists.

## Recent coverage (1 stories)

### Google Democratizes Marketing Mix Modeling with No-Code Scenario Planner
2026-02-20 13:31:23 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Google has launched Scenario Planner, a no-code interface for its Meridian Marketing Mix Model (MMM) framework, enabling marketers to forecast ROI and optimize budgets without technical expertise. The tool bridges the gap between complex data science and actionable marketing strategy in a post-cookie landscape.
Full story: https://getsaasbrief.com/story/google-meridian-mmm-scenario-planner-launch

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