# Ian Maxwell

Type: Person

Source: SaaS Intelligence Brief — https://getsaasbrief.com/entity/ian-maxwell
Canonical HTML page: https://getsaasbrief.com/entity/ian-maxwell

## Recent coverage (1 stories)

### Engineers vs. Tokens: SaaS CEO Claims AI Costs ‘Astronomical’ at Cannes
2026-06-23 05:33:33 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

At Cannes Lions, SaaS and ad tech leaders reveal that AI development costs are outpacing traditional engineering, especially as token costs rise. The promise of 3x productivity is real, but only when AI is carefully supervised—not the unmanaged automation initially hyped.
Full story: https://getsaasbrief.com/story/saas-ai-costs-cannes

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