# IAB Tech Lab

Type: organization

Source: SaaS Intelligence Brief — https://getsaasbrief.com/entity/iab-tech-lab-organization
Canonical HTML page: https://getsaasbrief.com/entity/iab-tech-lab-organization

## Recent coverage (1 stories)

### IAB Tech Lab and Kochava Standardize Agentic AI Workflows via StationOne
2026-03-24 04:43:27 · Sentiment: Positive · Impact: 6/10 · Sources: 2

The IAB Tech Lab has partnered with Kochava to provide members access to StationOne, a move aimed at transitioning agentic AI from conceptual hype to standardized industry practice. This collaboration focuses on creating executable ad workflows that allow AI agents to navigate complex advertising ecosystems autonomously.
Full story: https://getsaasbrief.com/story/iab-tech-lab-kochava-agentic-ai-stationone

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