Scenario Planner

Product

Last mentioned: 2d ago

Timeline

Feb 19, 2026
Scenario Planner Launch

Official release of the no-code Scenario Planner tool to the broader marketing public.
Jun 15, 2025
Beta Testing

Select enterprise partners begin testing no-code planning features within the Meridian ecosystem.
Feb 1, 2024
Meridian Launch

Google introduces Meridian as an open-source MMM framework for data scientists.

Stories mentioning Scenario Planner 1

Google Democratizes Marketing Mix Modeling with No-Code Scenario Planner

Google has launched Scenario Planner, a no-code interface for its Meridian Marketing Mix Model (MMM) framework, enabling marketers to forecast ROI and optimize budgets without technical expertise. The tool bridges the gap between complex data science and actionable marketing strategy in a post-cookie landscape.

2d ago 2 sources