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Dividend Program
Salesforce begins offering a quarterly dividend to shareholders.
Dow Jones Inclusion
Salesforce joins the Dow Jones Industrial Average, replacing Exxon Mobil.
Stock Split
Salesforce executes a 4-for-1 stock split.
Salesforce Founded
Marc Benioff co-founds the company, pioneering the SaaS model.
As Palantir's valuation reaches historic highs driven by AI momentum, market analysts are increasingly pointing investors toward established SaaS giants like Salesforce and ServiceNow. These alternatives offer a more balanced profile of steady enterprise growth and robust free cash flow compared to Palantir's premium-priced volatility.
Salesforce CEO Marc Benioff is emphasizing the company's historical resilience as the software sector faces a broader market slump. Drawing parallels to the company's 2020 Dow Jones inclusion, Benioff argues that periods of crisis often accelerate the transition to future technologies like AI.